The Beacons technology of SinergiaLabs is a part of the “Smart Espai Barça” project that FC Barcelona has released to its fans and visitors through its revamped official app for mobile devices.
This project’s goal is to progressively transform the Camp Nou and the Club into smart urban spaces with cutting-edge technologies.
Mobile devices will play a key role in the development of this project that incorporates, among many innovations, Beacons technology to launch personalized offers through the official app and control the flow of visitors to the club facilities.
SinergiaLabs has worked hand in hand with FC Barcelona Mobile department to integrate this technology into the app, avalaible in AppStore and GooglePlay, and the installation of a network of beacons in various areas such as the Camp Nou Boulevard, north and south access, and Canaletas square.
And also in the preparation, in coordination with FC Barcelona, of the business rules destined to optimize the attention and commercial offers to visitors turning their mobile phone into a versatile tool. Geolocation and identification of each user, made possible by the Beacons, enables to have more and better information and to offer a better service to the client and visitor.
The arrangement and adjustment of the Beacons network will also enable real-time inquery and the analysis of the visitor’s behavior patterns through interactive maps. The information obtained trough analytical data, will improve the quality of the services offered by the club. This is only one of the applications of the app with Beacons we work with, in order to offer the best user experience for our customers.
This project is a very satisfying experience and a technological challenge for SinergiaLabs, that has been developed in collaboration with Estimote, world leader in the development of Beacons.
SinergiaLabs is incorporating this technology in its projects, both in sports and cultural facilities, as well as in commerce and event organization.